"target your market" to consistently gain clients. I know the concept
sounds rather military, but all it means is: if you focus your marketing
repeatedly to a specific group of people over a fairly long period of time, they
can't help but become familiar with your products and services.
Target marketing is really just a way to illustrate a basic
spiritual principle in action - the principle we know as "The Law of
Attraction."
In physics, the "Law of Attraction" states that
atoms which are mutually compatible draw together repeatedly to form a
perceptibly material object. In metaphysics, the Law of Attraction occurs on the
mental plane, and is often expressed by the axiom, "Like attracts
like."
In marketing, you wish to attract the appropriate clientele
who need your services. "The mind is a magnet and attracts whatever
corresponds to its ruling state," writes Raymond Holliwell in "Working
with the Law." To attract the right clientele for your business, you
must have a great "interest" in these individuals and their needs. Is
there a particular age group, cultural group, health issue, business or cause
which draws you to the
people involved therein? Do you think about this interest frequently?
Is this particular group the focus of your current marketing?
In addition to being interested in your clients' needs, your
full "attention" must be directed to this interest, thus magnetizing
the power of attraction. You need to be "turned on" by the idea of
serving their needs. When you feel strongly about the value of your product or
service, it shows in your marketing message. Your prospects will feel this
energy and be drawn to respond positively to your offer.
Who are you speaking to in your ads and brochures?
"Expectation" is the third component for attracting
the right clientele. Envision your daily schedule filled, your classes one
hundred percent booked, your website overflowing with visitors. See products
flying out your door to customers eager to use them. Your intent to have a
successful business attracting the right clientele is an important part of the
marketing process. You only get what you expect, so you want to seed this garden
carefully.
Many of us are still dealing with "old issues" that tend to inhibit
our business success. If that's the case, it helps to find a body, mind, spirit
professional who can help you release the baggage so you can get on with the
work at hand. Or learn
Emotional Freedom Techniques
(EFT)... it's an easy - and VERY effective
do-it-yourself releasing method.
Holliwell says, "God feeds the birds and supplies an
abundance of food, but He does not put the worms into the bird's mouth."
You could wish for your clients to arrive, but you are more
likely to have to go fetch them.
That's the job of marketing, once you decide whom you wish to
fetch.
Here's how spiritual marketing
works for display ads
- Get clear about the purpose of your ad. Do you want your ad to generate: (a) leads; (b) mail order or phone sales; (c) store or website visits?
- Using the Law of Attraction to select your target audience (what you see in your mind as your "perfect clients").
- Craft a soul-stirring headline that makes your targeted prospects want to read further. You have about 2 seconds to catch their interest.
- Focus your ad's message on just one of your prospects' needs or wants and show how you can help.Multiple choice in an ad is confusing.
- Write simply and from the heart.Let readers feel your energy.
- Include testimonials to make prospects feel safe about contacting you.
- Indicate clearly how you wish readers to respond: (a) call for free report, more information or to make an appointment; (b) visit your store or website, (c) send check with order.
- An attractive ad feels good when you look at it. Design is important.
- Give readers an incentive to respond: (a) free gift; (b) free information; (c) free sample; (d) money back guarantee.
- Before mailing your ad, meditate with it, projecting into it your energy and your intent that it succeed in its purpose. The Law of Attraction handles the rest.
(Barbara Casey is author of the niche marketing course "Marketing with a Mission"
and host of - over 90 pages of
inspired marketing ideas for small business owners.)
Here are some articles that i came across which i found them useful and secrets spilled out by top writers.
ou may not be aware of it, but a very powerful force is at work
in your life. It’s called the "Law of Attraction", the capability
to attract more of what you want in your life, money, health,
relationships, and less of what you don’t want.[]
Many people have experienced improvement in their life
after they have watched the great DVD entitled “The Secret”.
This DVD revealed what is believed to be the most powerful
law in the universe - the Law of Attraction[]
Target marketing is really just a way to illustrate a basic
spiritual principle in action - the principle we know as
"The Law of Attraction"[]
Money is not the root of happiness, but it is not the
root of evil either. Money is the result of how
somebody lines up Energy. If you do not want
money, do not attract it[]
The Law of Attraction works from the basis that we
create our own realities by attracting the things we
want into our lives by focusing on them. Great! So
we should have all the money, love..[]
Most people know or have heard about at least one
person who seems to have everything they want.
Not just wealth, but an abundance of wealth.
Not just happiness, but an abundance of
happiness; and not just love, but an abundance
of love. How does a person get that lucky?[]
0 Responses to "Marketing and the Law of Attraction"
Post a Comment
"Comments posted on Etienne Teo are moderated and will be approved only if they are on-topic and not abusive. Please use our contact or comment form for blogging or article related questions You may add your url but please don't spam - Thanks Etienne."