Maximize your AdSense Revenue
What are High Paying Keywords?
There are many keywords in Google Adwords system, which have a high CPC, but no Advertisers bidding on them. Relying too much on the CPC can lead you to many Fake high paying keywords.
High Paying Keywords refer to those keywords on which the advertisers bid madly, and are ready to pay (more than average) per click to anybody who fetches them the target traffic. Keywords are the search phrases that belong to a specific industry. For example, "Student loan" belongs to Finance or Loan industry. Some industries are highly populated with Advertisers and competitors while others are not. And those keywords are called High Paying Keywords.
Why Should Target High Paying Keywords?
Getting 0.05 cents per click? How about $2, $4, $7, or more per click? Targeting with High Paying Keywords ensures that you get more Earnings per Click (EPC). All you need is more traffic. An ideal high paying keyword has more Advertisers and less competing pages. Such a keyword has high traffic value, and therefore, people link easily to your web page.
What are fake High Paying Keywords?
In the Google Adwords system, there are many keywords, which have a very high CPC, but unfortunately, no advertisers bidding on them. Who is going to pay you something like $70 per click if there are no Advertisers bidding on the keywords? Hence, it is important to check the number as well as the quality of the Advertisers glued to a keyword. When you send a click to Google, it is passed through many filters.
Google examines that click from various perspectives such as - which keyword generated that click, which page has it been generated from, whether or not the click is useful for the advertiser, and its SmartPricing factor. That is why it’s so important for you to see beyond the CPC to get hold of the real profitable keywords. You actually need to analyze the behavior of a keywords to fathom what actually they are paying and why!
CPC (Cost Per Click)
What it is: CPC or Cost Per Click refers to the maximum amount of money that an advertiser is willing to pay per click on their ads.
Importance: Higher CPC means higher EPC (Earnings Per Click) for you.
Source: Google Adwords
Clicks per month
What it is: These are the number of clicks the highest ad gets in a month in Google Adwords System.
Importance: There are many industries that exist online that don't get much clicks on their ads. Targeting such keywords might be harmful for your Adsense income. It shows you which keywords have a larger commercial traffic. More are the number of clicks, more effective a keyword is for adsense. Also, More clicks a keyword attracts, higher CTR you can expect for that keyword.
Source: Google Adwords
Overture Traffic Estimates
What it is: This refers to the number of searches done in a month for a particular keyword, according to the Overture PPC Engine. This helps you determine the keywords that attract more traffic.
Importance: More traffic means more profits. This column prevents you from wasting your time on keywords that are rarely searched in Search Engines.
Source: Overture
Ratings
What it is: KeywordCountry rates or gives stars to the keywords according to their profitability. More the stars you see, more profitable the keyword is for Adsense.
Importance: KeywordCountry rates the keywords according to the keywords and helps you bypass the keywords who have high CPC but are not profitable in real sense.
Source: Google Adwords
Advertisers
What it is: These are the number of Advertisers bidding on the keyword. This is the most important figure that you need while choosing keywords for Adsense.
Importance: There are many keywords in Google Adwords system that have high CPC like $50+ but no advertisers bidding on them. Obviously, no one is going to pay you like $15 or $50 if there are no advertisers bidding on a keyword. Also, more are the number of advertisers, more Affiliate programs you can find in that industry too.
Source: Google Adwords
Average CPC
What it is: Average CPC is the average of what all the advertisers bidding for the given keyword.
Importance: Average CPC adds to your power of judging high paying keywords. Where other tools end up giving you average of only top 3-8 bidders, KeywordCountry gives you average of what all the advertisers are paying on a keyword. This gives you the much more and astonishing picture of high paying keywords.
Source: Google Adwords
Thursday, April 26, 2007
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